As a lawyer just starting in your own law firm, you already know that time is money, especially in the legal profession. In your profession, you’ll be wearing many different hats to help you get established, bring in clients, and make your new law firm successful.
There are some things that you can do yourself, and some that are just more manageable and wiser to outsource. If you’re considering outsourcing specific tasks but aren’t sure which ones, we have some tips that will help you decide.
Your Branding
If you want your law firm to be successful, then you have to have a brand that people can recognize and trust. Branding is vital in any business but critical when you’re a lawyer who’s just starting out. It’s best to outsource your branding to a marketing firm, especially if you know nothing about creating a brand and getting it out there to possible clients.
Many firms out there specialize in branding, some in legal branding only, so that’s one thing that you can take off your own plate and be sure it’s being done the right way.
Download Branding Resources Guide
Building a brand starts by having the right tools and advice. Download our top 10 essential tools and resources to kick-start your branding.
Legal Research/Writing/Deposition Services
You’re tired, your junior associates are tired, and you still have to do your own legal research and writing. On top of that, you’re paying a full-time employee for deposition services and court reporting when you really can’t afford to pay full-time benefits, full-time pay, vacation and sick leave since your firm just started. Take the initiative and outsource not only your deposition services but your legal research and writing. Find a reputable company that will cost you much less than hiring full-time employees and working yourself and your junior associates to the bone.
Your Marketing
From social media marketing to SEO content, there’s a lot more that goes into marketing a law firm than there used to be. In the past, it was simple for lawyers to get the word out there about their business. Spread the word, slap your name, face, and phone number on a billboard, and leave some fliers on cars in the local Walmart and be done with it. Today, there’s the internet, social media, and many, many different ways to market your business. So many ways, in fact, it can get confusing and a bit overwhelming.
If you don’t know anything about digital marketing, social media, or even SEO, then it’s time to outsource your marketing. It’ll save you time, money and ensure the word gets out there about your law firm at the same time. However, there is one marketing strategy that is tried and true and still works. That marketing strategy is word of mouth, so make sure your clients are happy and the word will spread.
IT Services
Everyone has been there. You’re in the middle of something crucial to a case and the Wi-Fi goes out. It’s not your internet company, and you have a deadline. For the life of you, you can’t figure out what the problem is, and you can’t afford a full-time IT department to take care of IT problems for you. Outsourcing your IT services means that someone will be available to fix problems when they happen, and it’ll save you money in the end as well.
These are just a few of the things you should outsource when starting your own law firm. As a new business owner and an attorney, you have a lot on your plate already. Outsourcing your marketing, IT services, and court reporting, among others, can do a lot to relieve stress and make your law firm successful. And then you can focus on what’s really important — your clients.
